Marketing, for the rest of us.
Most small businesses don't lack ambition. They lack the time, the money, and the marketing degree. oriiion is our attempt to change that - by giving every café, salon and studio the same AI social-media team the big brands quietly already have.
Democratize marketing for the businesses that hold up a street.
The corner bakery, the two-chair barber, the physio who took the plunge and opened her own clinic - they are the businesses that make a neighborhood.
And almost none of them have a person whose job is marketing. So marketing happens on a Sunday night, badly, by someone exhausted. Or it doesn't happen at all.
oriiion is a full social-media team in software form. You tell it about your business once. It posts for you, every day, on every channel, forever.
Big brands already have a marketing team that never sleeps. We're building one for everyone else.
We started oriiion because we kept meeting incredible small-business owners who were quietly losing the marketing game - not because they weren't good at what they did, but because nobody had built the tool they actually needed.
Alexander Morad
Founder & CEOMorad leads marketing, partnerships and the voice of the brand. As founder of the award-winning Bright Mind Agency and one of Sweden's Top 100 speakers, he has spent a decade helping brands grow on social media - from TikTok strategies to keynotes at Cannes Lions and Brilliant Minds.
We're gonna build the tool that my dad needed when I grew up, and did marketing for his business.
Sibbe Silvén
Co-founder & CAIO (Head of AI)Sibbe leads the AI and product vision at oriiion. Before oriiion he spent years close to Swedish small businesses as Head of AI at Bright Mind Agency and as course director at Berghs School of Communication, watching owners struggle to market themselves on weekends and evenings when the shop was finally closed. oriiion is his attempt to give that time back.
Every small business owner I met was drowning in one extra job: marketing. We built oriiion so they could stop drowning.
Anton Andresen
Co-founder & CTOAnton is the lead developer and technical architect behind oriiion. Through Pogton, his company that builds and invests in technology ventures, he turns product ideas into production-grade code. He's obsessed with making oriiion approachable for owners who would never describe themselves as 'good with computers' - which, it turns out, is most of them.
If a baker in a small town can't figure out oriiion in ten minutes, we've built the wrong product.
Five beliefs that quietly shape every decision we make.
We don't have a values deck on the wall. We have five arguments we have with each other, constantly, that keep the product honest. Here they are, out loud.
Time is the real currency.
Most owners don't have a marketing budget problem. They have a Sunday-night problem. Every feature we ship is measured by one question: did it give someone their weekend back?
Marketing shouldn't require an MBA.
Reach, impressions, CTR, CAC, pillar content, evergreen funnels - we believe the jargon is the problem, not the solution. oriiion speaks plainly because small business is plainly spoken.
Sound like you, not like AI.
The point of AI here isn't to flatten every business into the same generic voice. It's to learn yours - the cardamom bun at 3pm, the Tuesday yoga class, the regulars by name - and write like that.
Ship, learn, ship again.
We'd rather put something small and useful in front of a real bakery on Monday than polish a perfect roadmap until December. Our customers are our product team.
The goal isn't more posts.
The goal is more walk-ins, more regulars, more lives sustained by small businesses. Posts are just the plumbing.
Book a call to learn more.
30 minutes, zero pitch-deck energy. Tell us about your business and we'll show you exactly what oriiion would post for you this week.